When we first started working with our notary clients on their Google Ads, a good amount come to us with websites already up and running. For the ones who don’t have a website yet, we create the perfect website for a notary business, because we know exactly what their specific needs are. However, when someone comes to us with a website already done there are a few mistakes we always see.

To effectively grow your business through Instagram and Facebook, focus your marketing efforts on relevant professionals and facilities rather than the average individual. While advertising your notary business on Facebook may not yield immediate results, targeting professionals and facilities can be more fruitful. Tailor your social media posts to provide valuable content for different professions each week, such as notarization tips for lawyers or specific facilities.

In addition to educational posts, leverage every opportunity to showcase your work in the field. Capture photos of yourself in action, such as wearing a gown at a hospital signing or outside a law office. If possible, include lawyers or health professionals in these selfies. Even individual customers can provide opportunities for selfies. These photos will enhance your credibility, so be sure to upload them to your Google My Business Page and other relevant platforms.

Remember, growth doesn’t simply mean more appointments. It’s not just about the number of appointments, it’s also about how much money you make on the appointment.

Many people out there who need a notarization will remember having gone to a bank or a UPS store to get one 5 or 10 years ago that last time they needed one. However, notaries at the UPS store aren’t willing to notarize many different types of documents. There may be a few common documents that they may be willing to notarize, but there is a long list of documents that they won’t notarize.

Most customers who call you will only need your services one time as they’re dealing with some kind of a major, one-off, life event. However, you will also come into contact fairly regularly with people who have a constant need for your service.

Stick to a Script to Lead the Conversation and Get All the Information before you Quote your Customer

Get Calls Immediately Rolling in with the Power of Google Ads, and Use Google Ads to Grow Your Google My Business Profile

Google My Business Done the Right Way, Optimized to the Max

The #1 way to grow your general notary business is by understanding which platforms bring you the most business and the best business, and not wasting time with the rest.

Which type of work do most notaries prefer?