Gear your Instagram and Facebook Toward Professionals and Create Professional Relationships that Way
We discussed in the previous blog (Which Platforms Bring You The Most Business and the Best Business) why Facebook and Instagram are inferior platforms to focus on compared to Google. So definitely focus on getting your Google My Business Page and your Google Ads in order first. However, once you got the Google game down, there is an angle you can use in order to grow your business through Instagram and Facebook.
Remember, there’s very little point in marketing your notary business to the average individual on Facebook. The chance they’re going to see one of your posts and also have a document that needs notarization that day is virtually zero. When they do need a document notarized several years later, they’re not going to Facebook to find your page, they’re going to Google. So you’re not going to gear your Instagram and Facebook posts to them. Rather, you’re going to market to the relevant professionals and facilities that we mentioned in the previous blogs.
When you think of what kind of content to post, think about what kind of content different professionals would find useful. One week, create posts that lawyers would appreciate in regard to notarizations. The next week, target a different profession or a facility and create posts that they would appreciate in regards to notarizations, and so on and so forth. In addition to the educational posts, use every opportunity possible to take photos of you out in the field completing signings. Take a selfie of you gowned up at the hospital about to do a signing. Take a selfie of yourself outside of the skilled nursing facility, hospice, or senior living center. Take a selfie of yourself at a law office completing a signing or dropping off donuts if you can include the lawyer, or the health professional in the selfie, fantastic. If not, at a minimum, grab a selfie of just yourself at the facility. Even ask for a selfie with the individual direct customers you get who aren’t professionals or managers of facilities. The more photos you can show of you out in the field, completing all types of different appointments with all types of different people, the more you build your credibility. The selfies you can grab with the other professionals in front of their building or in front of some kind of a sign/logo in the lobby are especially valuable. Don’t forget to upload these photos to your Google My Business Page and other platforms as well.
The actual notarization work comes in when you connect with local professionals and facilities one on one. Look for all the relevant professionals within your county or service area. Start following them. Follow every lawyer in your area. Follow every financial planner in your area. Follow the pages of any facilities that have an official Instagram or Facebook page. A lot of times, they will follow you back, especially if you are commenting on and interacting with their posts as well. Once you’ve built up a good track record of both educational posts and photos of you out in the field completing signings, now you are ready to start sending direct messages. Send direct messages to the professionals and facility pages who also service your county or larger area. Ask them for a chance to visit them at their facility or their office. Go there, take some donuts, connect with the right people in the ways mentioned in previous blogs, and leave your business cards with them.